Frith Kerr’s graphic identity designs for Stockholm hotel Ett Hem perfectly reflect owner Jeanette Mix’s desire for a space that feels like home to those who visit. With an emphasis on a quiet, unobtrusive elegance (which also aptly describes the Ett Hem guest experience), Studio Frith created a bespoke typeface based on some old found Swedish lettering. It is used in the logotype as well as the website, stationery, and brass signage around the house.
A palette of symbols was also created, inspired by stained glass windows at the property (the house was built during the 1910s/Arts&Crafts movement). These symbols are foil-blocked in brass (referencing house materials) and are also embroidered on pillow slips and linen used throughout the house.
I was fortunate enough to stay at Ett Hem this summer during our family vacation, and it was a highlight of our days in Stockholm. Thoughtfulness and attention to detail were evident at every turn, from our impromptu + cozy dinner upon arrival (just what we needed) to the relaxed pace at breakfast each morning (croissants w/jam + coffee could be my favorite way to breakfast). It prompted a bevy of “I’m so relaxed!” tweets and Instagram photos during our brief visit. I could have moved in. The design team of architect Anders Landström, creative director/interiors designer Ilse Crawford, and owner Jeanette Mix should be quite proud of what they’ve accomplished. If your interest is piqued and you’d like a better look at the property, don’t miss Vogue Living Australia’s current issue (November/December 2012) at newsstands soon and at Zinio now. Magnus Marding’s photos for the story offer a wonderful peek into the serentity and beauty that is Ett Hem.
image credits: graphic identity photos courtesy of studio frith (** photo by jane potrykus); vogue living cover and ett hem interior photos (magnus marding) courtesy of vogue living australia. in addition, a few photos from my stay at ett hem can be viewed at flickr.
nb: if you’d like to learn a little more about frith kerr, there is a short interview at the phaidon website.