Week Ten: Pärlans Konfektyr/Clara von Zweigbergk

pärlans konfektyr, stockholm | simple pretty

In Wayfare Magazine‘s début print issue, I mention my tendency to buy prettily packaged candies as travel souvenirs. On last summer’s visit to Stockholm, I stopped in Pärlans Konfektyr to buy some caramels. (Guilty confession: I kept them all for myself.) Not only were the caramels delicious, but the identity and packaging, designed by Clara von Zweigbergk, is so striking that I’ve saved the box!

pärlans konfektyr, stockholm | simple pretty

pärlans konfektyr, stockholm | simple pretty

von Zweigbergk’s portfolio is full of appealingly minimalist designs, including some new binders for Hay that I’m quite eager to see.

image credits: pärlans photos courtesy of clara von zweigbergk; wayfare magazine photo courtesy of wayfare

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