National Stationery Show 2013: Felix Doolittle

felix doolittle at nss 2013 | simple pretty

Felix Doolittle returned to the Stationery Show in 2013, marking its 10th anniversary with the launch of Hello!, a brand new line of notecards, notepads and mirrors anchored by its mascot, Ikootan, the sweetest little black bird. Volume 1, the first collection of notecards, has 40 options/illustrations to choose from that are divided into 8 color-coded themes. Felix Doolittle is synonymous with quality: so much effort goes in to the designs, starting with Felix Fu’s exquisite illustrations all the way down to packaging details. The Hello! notecard boxes are adorable and made for display – lined up, they look like tiny books.

As a long-time Felix Doolittle fan (I have quite the stash from a FD studio sale that I’m reluctant to part with: a common problem for Felix fans), I was happy to have a few minutes to catch up with Felix and his wife, Loren Sklar at the show. Congratulations on 10 years, Felix + Lauren: here’s to many more.

Hello! will be available at select retailers, and at the Felix Doolittle website beginning June 4.

felix doolittle at nss 2013 | simple pretty

felix doolittle at nss 2013 | simple pretty

boxed notecards

felix doolittle at nss 2013 | simple pretty

i love charming packaging :)

photos by jane potrykus/a wrap-up of what i saw, in photos can be viewed at my “stationery show 2013” flickr set

One Comment

  1. June 7, 2013 / Permalink

    I love the photos, and it was so wonderful to see you! This is how busy we’ve been since the Stationery Show – I came up for air and saw your post! The Hello! line will be available on our site too come this Tuesday, June 11th.