simplepretty

look closely!

I was giddy with anticipation to visit Sugar Paper’s booth. This is Sugar Paper’s first visit to NSS and they’re launching all sorts of new product, including new custom albums as well as boxed card sets (and gift tags similar to the one I picked up at their store!) Sugar Paper is a favorite of mine for their aesthetic + perfection in execution: their booth was gorgeous and it felt exactly like walking in to one of their cute LA shops.

custom samples

Love love love the sample wall above. Their work is so recognizable, which is a feat: the designs are simple + elegant, and yet you immediately know it’s Sugar Paper. The attention to detail goes from store design + display to paper sourcing to envelope design. All perfect, by the way …..

more new product!

I’m quite taken with the cute recipe card box. Wouldn’t that color dress up your kitchen counter?

scalloped recipe tabs!

Bookmark Sugar Paper‘s site as they’ll be launching a whole new website this summer ….. Thanks to Chelsea for your time at the show! It was so nice to meet you at last! (I need to get back to LA and pore over each of those custom books!)

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